More info…
by Mike Carraway, Access Realty, Birmingham, AL

A LOT of sellers want to price their home above the market value and they do it for a variety of reasons…

Some say they want to have “negotiating room”. Some say, “we can always come down later”. And others say, “we just want to see what we can get – you know – test the market.”

Theses are all good reasons from a seller’s point of view. They aren’t, however, from a property marketing standpoint. When you put a property on the market, you want to generate the highest traffic and demand in the shortest time possible and all of these so called reasons to overprice just hinder and impede the marketing process.

Danger #1

Pricing a home above the market value usually results in people going elsewhere and buying. They may love your home but if you have a similar product in your market for a lower price, they’ll buy it – not yours. In effect, you have missed your buyer and now you will have to wait and attract another one at a later date.

Danger #2

Traffic and lots of it is what sells a home. Without human bodies walking through your home, it doesn’t matter if it’s the best deal around or the most beautiful in your neighborhood – it still won’t sell. In order to get the most traffic possible in the shortest time, the price must be right from the very beginning. If the home is priced very near what you actually think it will sell for, you will get the most traffic – and offers.

Danger #3

Your home will sit on the market while YOUR buyers go buy other homes. You will have lower traffic due to the higher price and fewer people will be exposed to it. What happens when you finally decide to lower the price? People see the price reduction and it causes a couple of thoughts…

1) I wonder how much further down they will come?
2) I wonder if something is wrong with it?
3) I wonder how long it’s been for sale?

Just these three will cause you more suffering from low offers and constant questions about whether you will carry part of the financing or not. You will soon grow tired of it.

The best way to avoid ALL of these problems, especially in a buyers market as we are in right now, is to price your home AT the market. Not a little over but right at the market value.

Want a secret? Price your home slightly UNDER the market value. You will have people fighting over it and will probably receive multiple offers. When you do – you can actually start a bidding war of sorts over your home and may even realize MORE than the market value.

by Mike Carraway, Broker, Access Realty, Birmingham, AL 800-840-0165


Helping buyers and sellers save thousands of dollars every day!

———————————————-
The following are the links to the selected listings.

Details 331358, 5020 GIHON CIR, TRUSSVILLE, AL – $308,900.00
Details 338932, 5012 GIHON CIR, TRUSSVILLE, AL – $308,900.00
Details 339702, 7913 COUNTRY CLUB DR, TRUSSVILLE, AL – $309,900.00
Details 346229, 4966 JOAB CIR, TRUSSVILLE, AL – $309,900.00
Details 344631, 6229 JONATHANS WAY, TRUSSVILLE, AL – $309,900.00
Details 347557, 6672 SERVICE RD, TRUSSVILLE, AL – $309,900.00

Or Click Here to go view all listings at once.

If your email program doesn’t support an HTML url, then copy and paste the following
address to your browser’s address box. Make sure you copy and paste the
entire link; it may appear on multiple lines.

http://bhammls.net/BAARReports/listings.asp?ID=WMI5467956

REALTORS: REAL-Service REAL-Expertise.
You can also visit http://www.Access1000.com to perform your own property search.

Broker
WEICHERT, REALTORS – Access Realty, Inc.
1-800-840-0165


Real Estate Class

I am in Post license class demonstrating how to post to your weblog directly from email.


Access Realty Fast Start Training

by Mike Carraway

It happens almost daily in this great country of ours. A new real estate agent gets thier license. Then, they set off on a journey to learn how to get customers and how to do business.

Unfortunately for most of them, they try for about 3 to 6 months, don’t get any business, and quit. Why?

Well, look at it this way – if you opened up a new business and had no customers in your first 6 months – what would you do? I know that I would be questioning my own abilities at getting cusomters, wouldn’t you?

Having seen this happen so many times with new agents, I knew that there had to be a way to give new agents the tools and techniques they needed to succeed quickly. Over a 5 year period, I deveoped what I call our proprietary “Fast Start” program.

This program takes someone with zero sales experience, with no knowledge of marketing and teaches them the basics of response generating advertising and marketing. Most real estate agents have no idea why people call on an ad. When the students in Fast Start complete their training, they not only know why, but they can accurately track their ad performance and cost per call. They can also measure conversion rates. All of these things are a must for any business.

The second big part of this program is how to manage those leads that are generated and follow up with them so that they actually become customers or clients. The students are taught to set up a simple follow-up system and several different “action plans”. Combining this foolow-up system with the lead generation is the cornerstone of the Fast Start program.

Most of the students who apply what they learn in the real world ususally have a real estate transaction pending within their first 30 days. That’s how good the program works. Not everyone who goes through the program is successfull. Some students learn the information and then do not apply it. Why? Hard to say. I think one of the biggest reasons is fear of success.

They know that if they are successfull, they’ll have to work. They also know that if they are successfull, most of their problems will go away and they won’t have any excuses any more. Of course, it’s just my opinion.

If you are in the real estate business and actually WANT success – you should take our next Fast Start training class and get on the fast track to success.


Automated Messaging Service

Dear Blog Update,

Today, the automated messaging system used by your real estate sales agent, MIKE CARRAWAY, has stopped sending email to you because none of the email messages sent have been opened. For a mail message to be considered “open”, you must have clicked one of the links contained in the email and viewed the report your provider sent.

This message is an automated process designed to reduce the sending of unwanted emails. If you would like to continue receiving emails, please click here. Once your account has been reactivated you will begin to receive your emails immediately.

Thank you.

set aside judgement